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Joining-up the marketing dots, to see the bigger picture
One of the biggest sources of marketing advantage our clients see is in their ‘time to marketing’. The quicker organisations engage with prospects and customers, the better the chance of upsell and...
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Celebrating the fantastic four (years at CleverTouch)
- with a look at exciting plans for 2013 As CleverTouch enters its 5th financial year, it’s a perfect time to stop and reflect. Adam Sharp, CleverTouch Group MD, shares the successes of the past 12...
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Seat Belts on for a Fast Forward to the Digital Age
- Why creative agencies need to pick up the pace A big topic at the moment in the creative world is agency billings being hit by the shift to digital. Adam Sharp, CleverTouch Group MD, reflects on a...
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Marketers, are your ROI measurements on autopilot?
Short campaigns and long sales cycles – something is not adding up A lesson in campaign planning for marketers is provided by CleverTouch Group MD, Adam Sharp. Despite all the talk of being strategic,...
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Marketing Automation is too powerful to only be used by marketers
- The Marketing Automation Empire continues to conquer; why it might not stay in the marketing domain forever Marketing Automation is still a hot topic in the marketing world but just how far and wide...
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Want more social intelligence – there’s an app for that!
Adam Sharp, CleverTouch Group MD introduces new spin-out company, Gumbyte. Regular readers of this blog will already be aware of CrowdVu, a social intelligence application; today we announce that...
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Stop Press: Content isn’t King, it’s a tactic
Comms strategy is king. Long live the king. Adam Sharp, CleverTouch Group MD, disputes that old and well-loved adage ‘content is king’. I do tend to cringe when I hear the phrase ‘content is king’. It...
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Intelligent SaaS apps: the missing part in your marketing toolbox
Following the launch of Gumbyte last month, product director, Nathan Windle, provides further insight into the company and shares some new details of the company’s first app – CrowdVu. A bit of an...
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Sales and marketing: the fall of the last departmental bastions of major...
In B2B Marketing’s latest report, Best Practice Guide on Sales Enablement, CleverTouch’s group managing director Adam Sharp discussed the changing face of marketing and the move into a world in which...
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Networking is better when you’re more joined-up
It’s that time of year when organisations are considering running a networking event, seminar or breakfast briefing, and begin to plan marketing activities for when the summer holidays are finally over...
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Marketing Automation: the good, the bad and the growing
In our recent blog post Introducing the hottest star in town we discuss the key benefits and features of Marketing Automation (MA), and how it differs from an email platform. However, once the...
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If 2014 is the year of mobile – make sure your email content is optimised
It’s looking like 2014 really is the ‘year of mobile’, but that’s also what we thought last year and the previous two or three years before that. So what is it that will make 2014 the year mobile...
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10 ways to optimise your email content
No matter if you are about to embark on your first marketing automation (MA) campaign, or whether you are a seasoned user, you’re likely considering how you can optimise your campaign results and in...
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The shift from Marketing Automation to Marketing Cloud
CMOs and marketing professionals alike have increasingly began to see the benefits of using a marketing automation (MA) platform which can provide everything a marketer needs: email, social, analytics,...
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